PICKLE TAKEOVER

This Addy Award-winning Times Square activation for Popeyes translated a campaign concept into a fully immersive physical environment. Themed merchandising and intentional store layout contributed to a campaign that drove 225% higher kiosk conversion, $166K in opening week sales, and 1,800+ pieces of organic user-generated content.

SKILLS

CONCEPTING
GRAPHIC DESIGN
STORE DESIGN

AWARDS

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