Popeyes Flagship Store Murals

Popeyes set out to give their New Orleans flagship a bold new look, rooted in the rhythm of the city. Each section highlights a different facet of NOLA’s rich culture, creating an immersive tribute ahead of the 2025 Super Bowl.
Area(s) of focus: Concepting | Illustration

Development

The challenge of this project was to design rich, engaging environments using a limited palette while staying true to Popeyes’ iconic illustration style, characterized by vibrant, perfectly imperfect shapes/strokes.