NOLA VIBES

NOLA VIBES

MURALS

POPEYES

Popeyes wanted to dial up the New Orleans spirit inside their restaurants, starting with the flagship location in NOLA. I created the original illustrated mural concepts, drawing inspiration from the city’s culture, rhythm, and visual language. Also collaborated closely with a talented team to refine and polish the artwork for large-scale production.

What began in restaurants quickly grew into something bigger, extending into Popeyes’ new headquarters and becoming a featured backdrop at their annual convention and other key brand moments.

DEVELOPMENT

The challenge of this project was to design rich, engaging environments using the brand’s vibrant palette while staying true to Popeyes’ iconic illustration style, characterized by unapologetically bold and imperfect shapes/strokes.

AREAS OF FOCUS:

Illustration | Concepting