PINE+APPLE
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PINE+APPLE •
Pine+Apple is a paddle board brand inspired by nature's simplest floaters, the pine cone and the apple. The name holds the whole idea: split "pineapple" in two and you find an invitation to slow down, drift, and be present. Out on the water, that's exactly the point.
The request was to create a paddleboard brand that was inspired by pineapples and the client wanted to include them in the brand but not in an obvious way.
