Pine + Apple is a paddleboard brand born from a love of the pineapple. Split the word in two and you find the whole philosophy: an invitation to slow down, drift, and be present.
Out on the water, that's exactly the point.
The client came with a clear vision: build a paddle board brand rooted in the spirit of the pineapple, but without making it literal. The pineapple had to feel discovered rather than declared, woven naturally into the brand's name, identity, and story.
REQUEST
SKILLS
CONCEPTING
DIGITAL PAINTING
DESIGN
BRANDING
TURTLE BOARD
Personally illustrated this board in Photoshop, which was auctioned to raise funds for charity.
